isleaiw1, on 07 May 2021 - 11:42 PM, said:
Yes, be slicker. Its not a crime, marketing works. We might not like to admit it but when we buy Heinz, or maybe even Tesco, or perhaps BMW or Ford, we are won over by the message of the brand. Tony understood it. New Labour was a brand. Go for it. Play the game. Win and have effect rather than ignore and have none...
And yet again I see accusations of folk thinking the electorate are stupid.
Quickly followed by an admission those same folk're susceptible to advertising.
Which is exactly what I've been saying all along. Be that 'advertising' propaganda via the written, broadcast or social media.
That's why billions upon billions is spent manipulating public opinion every year. Be it 'advertising' baked beans, high end motors or the tory party.
A tory party which can afford far, far more 'advertising' than everyone else. As well as that it gets for free from Fleet Street.
Here's the thing, though; whilst political advertising is strictly regulated on some platforms - it's illegal for any presenter on any station to even discuss elections during purdah - it's perfectly legal to spend millions bombarding targeted voters with 'Facebook' or 'Twitter' or other e-influences. As happened on the day of the Referendum and the last few elections.
Hence my suggestion SKS adopts a policy applying the same rules to that >ahem< 'canvassing' as every other outlet...