Beelzebub, on 04 July 2012 - 05:55 AM, said:
Depends how the deal is structured. I would imagine the headline figure is the amount they get if every game is a sell out, with the sum dropping as the average attendance does. If they average 3k, as at DVS, expect them to get around £100k per year
They haven't sold the naming rights which make us about £100k pa. On balance our approach looks more sensible.
Ok, so, for what it's worth, I'll add my bit.
The deal with the Lindley Group doesn't depend on attendances. Also, each stand has been independently sponsored, as opposed to the whole ground. There are also privately rented units within the stadium, and two have been announced as Starbucks, to follow the New York theme

and a private gym. The surrounding area, including the Guest & Chrimes buildings are hopefully going to be redeveloped to allow for a hotel chain development.
RU Estates owns the entire site, and that is basically Tony Stewart, so if he walks, apart from losing a Hell of a lot of money, we would be in the mire. He has put up the entire funding, but will recoup a large sum in grants. I'm not sure how many football league chairmen have this amount of sole level of control, but I would imagine it's a lot. For example, what would happen if Dave Allen did the same and woke up one morning and decided to walk away. Naturally, the football team is the product, so the better the team does, the more chance of the chairman getting his money back, so he has positioned himself in such a way that success on the pitch is vital.
Also, I think, in all honesty, that it is up there as one of the best new build stadiums in the last few years, and IT'S HOME. It's also a 5 minute walk from the train station, has ample parking, and is a 5 minute walk to the town centre pubs. I look forward to welcoming you all there!