Les Ashmore, on 15 February 2018 - 10:10 AM, said:
I remember well when Cooky was here going out one evening for a meal with him and the discussion led to players and the different quality of players.
He had a simple philosophy which is now being proven correct, He said simply, "Pay peanuts, Get monkeys" when I asked what he meant he said this -
"To get a decent player you HAVE to pay agents fees, if you don't pay agents fees you get what they cant sell, It's simple really"
He Added - " Ok it may cost about 100k in fees but if you don't pay that it costs more in the end because of loss of income, Bad Showing, Lower fanbase"
It also pays in the long run because if you get a player through an agent and he improves the future sale also improves and more than covers the agent's fees
so, all in all, it's a win-win situation.
I Believe that this season especially is proving him 100% correct
Cookie's philosophy with regards to the best players is right, however, we lost a million pounds (on an already sky high debt) trying to reach League One and then he wanted to re-invent the team, get rid of Evatt and Hird but was told to get rid of Roberts because Dave Allen said we couldn't afford him. Cook then got in a huff and somehow got the side in the play-offs despite having no extra money from the summer of 2014.
This football club needed to reduce it's costs gradually not with immediate effect, it need to save money in other areas first before re-inventing the squad, had Cookie been explained this then I'm certain he would have stayed. Instead we got a pig-headed owner with no football business brain and some very costly mistakes, all of which could have been avoided and how we find ourselves today in huge debt and a squad which is heading one way and a fanbase which is diminishing by the match. Is it Dave Allen's fault, yes, is it Ashley Carson's fault, probably not, but to me he hasn't a first clue how to run a football club, about as much as Chris Turner in fact, which says a lot.
Carson say's they have cut costs in the Academy. An area which could bring money into the club through developing player sales. Ok, it's not an area that has been hugely fruitful but I would say that this is financial suicide. They need to stop paying players cast amount of wages on long contracts. Minimum wages with bonus to reward performance on one-year deals, not two year deals on 5k a week. Next season, if JL can be bothered to stay for next season (I wouldn't blame him if he left under this board) then he'll still be harnessed by players on long term contracts for squad members he doesn't want, O'Grady, Wiseman, Anyon, German, Brewster, Binnom- Williams to name a few.
To put a bleak future on this, we aren't coming back up next year if we go down, we also won't go out of business but cutting costs in the wrong areas needs to stop.