[Rick Payne]

MP-Spire, on Feb 5 2006, 06:49 PM, said:

Another good quote for all those that assume a new stadium alone will double our turnover overnight:-

'If you always do what you've always done, you will always get what you always got.'

Mike, a couple of points

1. who said our turnover would double overnight if we had a new stadium?
2. I thought the reason for the new stadium was to enable the club to move forward, ie. doing something different to what we've always done?

....or am I missing something?

[Majorca Mac]

Rick Payne, on Feb 5 2006, 09:48 PM, said:

Mike, a couple of points

1. who said our turnover would double overnight if we had a new stadium?
2. I thought the reason for the new stadium was to enable the club to move forward, ie. doing something different to what we've always done?

....or am I missing something?

I think Mike is right to point out that we can't ASSUME that having a new ground will be a guaranteed cash cow. If and when the facility is in place we will then need to speculate sufficiently to employ professionals to make things happen. If we're hoping for seven days a week income, (from such things as conferences and weddings), we're competing with businesses who are more established and arguably have far greater promotional resources than we do.

The potential is huge, but it's only potential until we plan exactly how we intend to make things happen. Perhaps such an exercise is already in full swing up St Margaret's Drive...because (and here's another good quote for you) "If you fail to plan, you plan to fail."

This post has been edited by Majorca Mac: 06 February 2006 - 09:51 AM

[geoffmitchell]

Reported at the recent AGM that a key new recruit would be a marketing manager to sell amd promote the proposed new conference and banqueting facilities.

[Majorca Mac]

geoffmitchell, on Feb 6 2006, 01:01 PM, said:

Reported at the recent AGM that a key new recruit would be a marketing manager to sell amd promote the proposed new conference and banqueting facilities.

Good news, Geoff. Hope their remit extends far beyond conference and banqueting though.

[Ernie Ernie Ernie]

geoffmitchell, on Feb 6 2006, 01:01 PM, said:

Reported at the recent AGM that a key new recruit would be a marketing manager to sell amd promote the proposed new conference and banqueting facilities.

What we need most is a full time Funding Manager a salaried position that would generate is own salry and much more. Once we've got the ground, conference facilities and soemthing to market then we can get the marketing manager in place. Unless this person is going to do both roles. Do we currently have soemone full time on the funding as this appears to be the major stumbling block to everything?

[lubic]

Ernie Ernie Ernie, on Feb 6 2006, 02:29 PM, said:

What we need most is a full time Funding Manager a salaried position that would generate is own salry and much more. Once we've got the ground, conference facilities and soemthing to market then we can get the marketing manager in place. Unless this person is going to do both roles. Do we currently have soemone full time on the funding as this appears to be the major stumbling block to everything?

Didn't we get two (count 'em) marketing geniuses recently?

[Majorca Mac]

MP-Spire, on Feb 6 2006, 01:33 PM, said:

Great News Geoff.

However, it is very rare for a good Marketing Manager to make a good salesman, and at the same time, it's very rare for a good salesman to make a good Marketing Manager even though both principles complement one another.

As a bare minimum, you would need 3 individuals in a new stadium:-

Job 1:- Board Level. Individual to macro manage both football & non football related revenue.

Job 2:- Sales. Individual to micro manage football related revenue.

Job 3:- Sales. Individual to micro manage non football related revenue.
The above would cost you approx. £120K a year in salaries + usual benefits, a colossal amount to pay in the current situation, but absolute peanuts if they were to deliver in a new stadium.

Hope your CVs being prepared as we speak Mike.