In addition to the points raised for me it's key that we employ from the fan base a "proper" supporter laision officer, with a proven love for the club who is committed to proactively build the bridge between club and the full range of its fans.
Incredibly until recently we had one with the job title, Wendy Perkins but the club never promoted her role and equally concerning she didn't promote it herself, in fact I'd say hardly anybody had heard of her, I hadnt, which sums up the clubs attitude to fan relations.
I understand Wendy left recently and hasn't been replaced.
The club can't afford to play lip service to such a role, as indicated by how it was presented when the role was first created in 2012 ie it was brought in just because of a UEFA directive.
http://mobile.cheste...cer-483891.aspx
The CEO stated at the time "a successful club has to have excellent two way dialogue between itself and its supporters at all times and whilst we have respect that opinions on all matters will vary from time to time it is important to listen to each other more closely and find that common ground."
The club is now seeing the results of it's total failure to implement the UEFA directive, that was common sense in any event.
Football is unique in the fans are not just consumers of a product, they are the key part of it, if the club doesn't realise this I fear for its future.